Van Morrison’s status as an artist of integrity and distinction is self-evident: his reputation precedes him. For the release of his 42nd studio album, Latest Record Project Volume I, there is real ambition to make a difference by engaging new ears, eyes and minds to the project. A rapid evolution of the marketing mix provides us with energy for fresh perspective to illuminate the classic and timeless quality of the most important element throughout – the music itself: Thank God for the Blues.